Investition - SPIELBEIN PUBLISHERS https://www.spielbeinpublishers.com Sat, 17 Apr 2021 15:43:05 +0000 de-DE hourly 1 https://wordpress.org/?v=6.4.2 Design as Investment https://www.spielbeinpublishers.com/produkt/design-as-investment/ Mon, 12 Apr 2021 05:00:08 +0000 http://www.spielbeinpublishers.com/?post_type=product&p=2256 Design as Investment – Design and Communication as a Management Tool
By the Swiss communication specialists and designers Peter Vetter and Katharina Leuenberger

Design and communication are the prerequisites for economic success of companies and institutions. Only those who are able to reach their target groups effectively will prevail in accordance with the market. In this paper, the different strategic aspects of successful identity, brand and communication processes are analyzed and commented on. These ideas and suggestions should assist managers in efficiently implementing complex and global communication projects.

Paperback. Size: 14 x 19 cm
Content: 132 pages with colored illustrations

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